Privacy Statement

The Apex Initiative Limited is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to The Apex Initiative Limited Web site and governs data collection and usage. By using The Apex Initiative Limited website, you consent to the data practices described in this statement.

Collection of your Personal Information

The Apex Initiative Limited collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. The Apex Initiative Limited also collects anonymous demographic information, which is not unique to you, such as your post code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by The Apex Initiative Limited. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by The Apex Initiative Limited for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of The Apex Initiative Limited Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through The Apex Initiative Limited public message boards, this information may be collected and used by others. Note: The Apex Initiative Limited does not read any of your private online communications.

The Apex Initiative Limited encourages you to review the privacy statements of Web sites you choose to link to from The Apex Initiative Limited so that you can understand how those Web sites collect, use and share your information. The Apex Initiative Limited is not responsible for the privacy statements or other content on Web sites outside of The Apex Initiative Limited and The Apex Initiative Limited family of Web sites.

Use of your Personal Information

The Apex Initiative Limited collects and uses your personal information to operate The Apex Initiative Limited Web site and deliver the services you have requested. The Apex Initiative Limited also uses your personally identifiable information to inform you of other products or services available from The Apex Initiative Limited and its affiliates. The Apex Initiative Limited may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

The Apex Initiative Limited does not sell, rent or lease its customer lists to third parties. The Apex Initiative Limited may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, The Apex Initiative Limited may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to The Apex Initiative Limited, and they are required to maintain the confidentiality of your information.

The Apex Initiative Limited does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

The Apex Initiative Limited keeps track of the Web sites and pages our customers visit within The Apex Initiative Limited, in order to determine what The Apex Initiative Limited services are the most popular. This data is used to deliver customised content and advertising within The Apex Initiative Limited to customers whose behaviour indicates that they are interested in a particular subject area.

The Apex Initiative Limited Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on The Apex Initiative Limited or the site; (b) protect and defend the rights or property of The Apex Initiative Limited; and, (c) act under exigent circumstances to protect the personal safety of users of The Apex Initiative Limited, or the public.

Use of Cookies

The Apex Initiative Limited’s Web site use "cookies" to help you personalise your online experience with us. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise The Apex Initiative Limited’s pages, or register with The Apex Initiative Limited’s site or services, a cookie helps The Apex Initiative Limited’s to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same The Apex Initiative Limited’s Web site, the information you previously provided can be retrieved, so you can easily use The Apex Initiative Limited’s features that you customised.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of The Apex Initiative Limited’s services or Web sites you visit.

Security of your Personal Information

The Apex Initiative Limited secures your personal information from unauthorized access, use or disclosure. The Apex Initiative Limited secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure.

Changes to this Statement

The Apex Initiative Limited will occasionally update this Statement of Privacy to reflect company and customer feedback. The Apex Initiative Limited encourages you to periodically review this Statement to be informed of how The Apex Initiative Limited is protecting your information.

Contact Information

The Apex Initiative Limited welcomes your comments regarding this Statement of Privacy. If you believe that The Apex Initiative Limited has not adhered to this Statement, please contact The Apex Initiative Limited at info@theapexinitiative.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.